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quarta-feira, junho 01, 2005

E LÁ FORA ? (II)

Na conferência da World Association Newspapers, a decorrer em Seoul, Arthur O. Sulzberger, Chairman, The New York Times Company, USA proferiu uma conferência sobre “Restoring Newspaper Credibility”. Sulzberger indicou três medidas que o jornal tomou para restaurar a credibilidade abalada:

1) a nomeação de um provedor;
2) a publicação na web de documentos que servem de base às notícias e de versões de entrevistas;
3) o combate acrescido às fontes anónimas.

Ryoki Sugita, President & CEO, do jornal japonês The Nihon Keizai Shimbun, falou sobre a combinação das versões papel com as tecnologias de informação.

"Newspapers printed on paper are superior in many ways. For example, editors can control the size of headlines and placement of stories on the printed page, so that readers can judge the importance at a glance. Long analytical articles and special features are easier to read at your leisure when they are printed on paper. Paper is easy to pick up and take with you.

"On the other hand, the internet also has advantages over newspapers. it is fater, for example. It can be used interactively, and it can present images more easily. This why I am looking into methods for making good use of these strengths of the 'net and IT, or information technology, to make newspapers even more powerful as a print medium. The idea here is not to replace paper with the on-line experience. Rather, I want to make use of the internet as a supplement in order to make the print medium even more attractive.

"For example, articles and information that we don't carry in then printed paper could be provided together with interactive services over the internet. There must also be effective ways for using this kind of approach in advertising and sales promotions, and I believe we will find them."

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1 Comments:

Blogger Rogério Santos said...

Boa sorte para o seu blogue.

9:07 da tarde  

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